Analysis On The Influencing Factors Of Farmers Coop Erative's Resource Endowments And Their Participatio N In The "Farming-Supermarket" Docking

In recent years,under the vigorous supervision of the national government,the quality of agricultural products in China has been unprecedentedly improved.With the improvement of the quality of agricultural products,the market space for its demand is also more broad.If the agricultural products are still sold in accordance with the traditional sales model,it is not conducive to ensuring food safety.At the same time,the valuable market value of the green agricultural products is difficult to achieve.This leads to the fact that most agricultural products with good quality are only sold in the local area.Without entering the circulation,which is more rapid and the development prospects are brighter,the agricultural products have not been well connected with the sales in the production process.In order to save the costs incurred in the circulation of agricultural products and to simplify the circulation of agricultural products,in 2008,the Ministry of Agriculture and the Ministry of Commerce of the People's Republic of China jointly issued notification documents,emphasizing that all localities must establish "" Farming-supermarket "Docking" circulation of agricultural products.The model refers to the fact that agricultural product producers(agricultural cooperatives)directly engage in product sales and docking with supermarket chains in major cities.As a result,circulation links are greatly reduced,and the loss of agricultural products during circulation is also much less.It will help increase the income of farmers.At the same time,it has also greatly increased the sales speed of agricultural products.This paper uses a scientific evaluation method to quantitatively measure the two-stage model analysis of farmers' cooperatives participating in “agricultural super-docking”to varying degrees and selecting members' cultural level,cooperatives' registered capital,and cooperative's supply scale,and proposes corresponding policy recommendations.Provide theoretical guidance for government policy formulation.