Tea Culture And Its Effect On The Development Of Tea Industry In Wenzhou

Tea culture is an important part of Chinese traditional culture, and it is also a miracle pregnanted from the thousands-year-old Chinese history. The culture of tea is fit with vitality, is a progressive and developmental culture. Tea culture is a suit both refined and popular tastes, it is a vitality culture and also a progress and development culture. The role of the tea culture of tea industry is self-evident, such as a) increasing the added value of tea products,b) promoting the development of the teahouse.,c) making tea product brand, d) expanding tea product sales channels and development space and developing of tea culture tourism.Wenzhou has a humid subtropical monsoon climate, without constant cold in winter. Its topography and soil are suitable for tea tree growth. What more, Wenzhou is near the east sea and connects Zhejiang and Fujian provinces So Convenient transportation isavailable in this city, including water and land transportation. Its also a fertile soil city in the southeast of china, Developing tea industry has a unique environment andtransportation geographical location advantage in Wenzhou. Wenzhou has1600years history of tea production, formed a tea resources treasure-house. The long history, rich and colorful tea culture in Wenzhou melting all previous dynasties poetry, calligraphy and painting, singing and dancing, crafts, tea celebrities, economy, folk custom, etiquette politics and so on. All previous dynasties in Wenzhou product famous teas:Yueqing yandangmaofeng,WuNiuZao,Pingyang earlier and sweet tea and Pingyanghuangtang, Taishunhree cups of incense,WenchengLiu Ji gong tea, half a day fragrance,Cangnancuilong tea, Ou hai yellow leaves early tea,, Ryan qingming early tea and so on are always fine.This paper review the development history of tea industry in Wenzhou,once enjoying a widespread reputation. The tea industry current situation in Wenzhou like "flower bloom inside the wall but there is no fragrance outside ". Introspecting the weakness of Wenzhou,a)tea garden basis construction, b)the enterprise scale is small, c)quarterly structure of mainly product green tea, d)lack of professional tea market and e)tea professional,especially in the system development and utilization of tea culture, so the affect of tea culture boosting the industry is not obvious.Look ahead Paper based on the investigation and sorting of history and status quo of tea culture and tea industry in Wenzhou, according to the theory of tea culture seven modes (tea culture tourism, tea sales, tea culture performance, the teahouse, tea party activities, tea derivatives products,tea creative products) in combination with the practical problems of Wenzhou tea culture and industry, put forward the thinking of renaissance tea culture prosperit the tea industry in Wenzhou with seven Suggestions, the next step to provide the reference for the government who develop the tea culture and industrial policy.