Study On The Development Of Liu Ji Culture Tourism In Wenzhou

The tourism industry has become the pillar industry for economic development in the21st century. The culture tourism, as an important part of tourism industry, is considered as the most dynamic and potential way of travel. Additionally, cultural element promotes and enriches the development of tourism industry. Therefore, culture as the soul, travel as the carrier, the integration of culture and tourism, as the strategy of the industry development, is indispensable and important emerging industries to modern economy industry. Cultural tourism brings physical and mental pleasure by experiencing and enjoying the combination of the historical remains and relics which are created at one specific historical period and the constant district during the process of human social development. This kind of combination can be called material heritage and spiritual heritage. Cultural tourism is the pillar and the main development direction of tourism industry in order to realize the prosperity of travel industry. The development of cultural tourism is in line with the requirements and the development trend of modern tourism industry. At present, our scholars have some preliminary exploration on the study of cultural tourism study in China, but it is not enough for the combination of the further development of cultural tourism and the practice of the industry development.The study on Liu Ji cultural tourism industry in Wenzhou not only contributes to the understanding of cultural tourism concept and industry development, but also enriches the theory of cultural tourism in Wenzhou. Hence, it has important strategic significance to enrich the theory of Wenzhou local cultural tourism, to improve the comprehensive competitiveness of Wenzhou, to promote the economic and social development in Wenzhou.The paper is composed of six chapters:Chapter Ⅰ:this chapter introduces study background and study aim. It reviews study on culture tourism at home and abroad, and defines some related theory and concept, and puts forward study method and main content of this paper.Chapter Ⅱ:This chapter interprets some related concepts and provides theoretical basis of study. It introduces the concept of culture tourism, highlights its important position in modern tourism, and points out the overriding importance of culture tourism in Wenzhou to the development of tourism industry.Chapter Ⅲ:The status and problems about Liu Ji cultural tourism resources exploitation and utilization are addressed in this chapter. It describes Liu Ji’s cultural origin and its history, development and utilization of the status. According to the analysis of exploitation and utilization status of Liu Ji culture, this chapter, at the same time, points out the problem during the process of development, and demonstrates the necessity and feasibility of Wenzhou culture tourism development.ChapterⅣ:tap the value and role of Liu Ji’s culture. Inherit and carry forward traditional Chinese culture positive energy, and strengthen cultural awareness and self-confidence; cultural heritage of integrity is the cornerstone of positive energy to maintain social stability, the culture of clean and honest government gives us some enlightenment in the moment, and carry forward the positive energy of integrity. Chapter Ⅴ:The status of tourism industry and the outline of tourism resources in Wenzhou, including the reception capacity of tourism, the development capacity of tourism products and commodities, and the overview of natural tourist resources and humane tourist resources in WenzhouChapter Ⅵ:In terms of Liu Ji culture tourism development in Wenzhou, this chapter propose the target, ideas and strategy of Wenzhou culture deeper tourism development from the perspective of the author.Chapter Ⅶ:The final section is the conclusion part, which summarizes the paper and the main standpoints and viewpoints, meanwhile it also concludes the innovation point, and draws the inadequacies.