| It has got rapid development in private economy in Wenzhou since 20 years of reform and opening policy. Private economy's fast emergence benefited from peculiar cost advantage and Wenzhou people's daring for the advantage of preempting first of world. But in the management and administration of enterprises , there are many problems that one are common, lay stress on marketting instead of making light of managing, ignore enterprise's cultural construction , lack outstanding idea and values. Today, very great changes have taken place in the economy , social environment of the enterprises of Wenzhou, the already existing competition advantage is lost gradually, the enterprise run by the local people faces a lot of new challenges. To meet challenge and make competition advantage again, Wenzhou private must improve inside management and construct corporate culture.This text analyzed the corporate culture of the enterprises run by the local people of Wenzhou at first . The forming of the private corporate culture in Wenzhou is arranged on, the private entrepreneur's quality , influence of good culture forever by development historical stage , region characteristic , enterprise's system of enterprises, demonstrating the following characteristics : At spontaneous stage , it suffused withes to be familial to manage , pay attention to utility , corporate culture is boss's culture , weak heredity ,etc..Then the text analyzed the mistaken idea that then exists in the cultural construction course of enterprise run by the local people of Wenzhou,and challenges that face to requirement that corporate culture put forward , propose Wenzhou enterprise run by the local people direction , mechanism and procedure of cultural construction.Finally, this text did a positive research on diagnosing and constructing the corporate culture of an enterprise run by the local people in Wenzhou. |
