The Research Of W Commercial Real Estate Project Risk Management

As one of the national pillar industries the real estate industry plays an important role for the healthy development of national economy. However, because the investment of real estate project is large, the developing cycle is long and unforeseen factors in process are numerous, the investors inevitably faced with all kinds of risks. Meanwhile the open of real estate market is still not very long, so the managers are lack of risk awareness and the risk management levels are rather low. In recent years the state’s macro-control to real estate industry have stepped up, which causes that the risks in real estate developing process increase greatly. Many developers cannot face sudden risks, and they may lose significantly or even bankrupt. Such lose not only affects the developers, but also harms the interests of people, Therefore, the study on whole process risk management of real estate project is necessary and significantly.This article use basic theories of the project risk management. We selected the W commercial real estate project as a case. The content of this article is based on the characteristics of real estate investment industry and the specialties of this project. In the process of analyzing, we used some risk management methods, such as risk identification and risk evaluation, etc; we tried to analyze it many phrases:investment decision phrase, ground acquisition phrase, project construction phrase, and marketing phrase. The article illustrates the definition and classification of risks, the definition of risk management and the goal and procedures of risk management and so on. After the identification and estimation of risks, it is important how to efficiently control and handle W project risks.