Commercial Real Estate Investment Risk Evaluation And Prevention Research

As traditional residential real estate investment market competition and regulation ofnational macro policy of commercial real estate investment has become a new hotspot areas,many real estate developers have shifted from traditional residential investment tocommercial real estate investment. Although the commercial real estate investment profits,but commercial real estate investment is a comprehensive, professional, highly technicalinvestment activity, is also a high investment, high risk investment process. Commercialreal estate properties determines its investment amount, long investment cycle andcashability is poor, both in the process of investment management risk, construction risk,such as physical risk, also have intangible risk such as policy changes. Therefore, thecommercial real estate investment risk evaluation, make investors in the process ofcommercial real estate investment activities effectively guard against and evade risk hasvery important theoretical and practical significance.In this paper, on the basis of summarizing the predecessors’ research results, from theconcept of commercial real estate investment, risk management theory as the instruction, forcommercial real estate investment risk factors in every stage of the process of identification,build the evaluation index system of commercial real estate investment risk factors, usinggray theory and method of systems engineering, fuzzy gray entropy model is established,the quantitative measure in real specific risk in commercial real estate project developmentstatus, and summarized a set of suitable for China’s commercial real estate developmentproject risk evaluation model and method system.Through the commercial real estate investment of the evaluation model of building, fora commercial real estate investment risk evaluation on the case analysis, concludes that therisk level of the case, confirming this paper established the commercial real estateinvestment risk evaluation model is scientific and practical.Finally the text according to the identification of commercial real estate investment ineach phase of the risk, proposed the commercial real estate investment in each phase of therisk prevention and avoidance measures.