Research On Employees Salary Optimization Of Tieling Bank

Because of the knowledge economy, talents become core resource to promotecommercial bank sustainable development and to change economic developmentmode. As salary management is the core problems in human resource management,scientific and reasonable salary schemes may play important roles in attracting,promoting and retaining talents and raise bank’s operational efficiency. With thedevelopment of social market economy, China continues to be involved in globaleconomy. At present, China’s commercial banks face more intense marketcompetition. Therefore, the quality of marketing personnel is the key for banks tosucceed. As an important part in human resource, marketing personnel playsimportant parts in commercial banks’ operation and market competition. Efficientlyencouraging marketing personnel is important for commercial banks to build anefficient marketing team. Many commercial banks may spent sums of money or evengo to court with their competitors just for marketing talents. For the local joint-stockcommercial bank, Tieling Bank, attracting marketing talents becomes even moreimportant. There are different views in scholars on the ways of local commercialbanks to attract marketing talents.Taking the salary scheme of marketing personnel in Tieling Bank as the object,this paper analyzes abroad and domestic theories, and explores the meaning of asuitable salary scheme for Tieling Bank’s choosing, employing, training and keepingmarketing talents and finds the important role of salary incentives in marketingpersonnel’s salary management.There are five parts in this paper. The first part is the introduction. It describesthe background, the meaning, the contents and the methods. The second part provides the problems. It explains the situation of Tieling Bank and analyzes the currentsituation of the bank’s salary scheme of marketing personnel. Based on thequestionnaire, this part finds the problems about the unbalanced marketingpersonnel’s salary schemes, the lack of competition in salary design, the same salarydistribution among employees, the lack of system guarantee of salary scheme. At thesame time, this part gives analysis to the above problems. In the third part, this paperprovides the design of marketing personnel salary scheme in Tieling Bank. Itdescribes the goal and principles and further, it provides the optimized scheme. Itfocuses on promoting marketing personnel activity and creativity with salary, so thatit may promote Tieling Bank to continuously develop. In this part, this paper providesthe mean to optimize marketing personnel’ salary scheme, which includes reasonablesalary structure, the prevention of implicit incentive, efficient performance appraisalsystem, performance appraisal standard and reasonable salary performance checkindicators. The fifth part is the conclusion. It concludes the whole paper. And in themeantime, this paper provides the further research direction. The above incentivemodes may increase the marketing personnel’ activity and promote Tieling Bank’sassets.