Research On Optimization Of Marketing Personnel 's Incentive Mechanism In OMNI Foreign Trade Company

As we all know, talent in business activity is most active and innovative human capital. In the foreign trade enterprises, marketers are direct front line of customer-oriented and international markets important executives, who holds the key to enterprise resources; their work directly affects the healthy development of enterprises. Therefore, in order to enhance the competitiveness of foreign trade enterprises, how to stabilize the team, motivate them to reach their fullest potential in a creative way is particularly important.Based on the related theories of motivation, combined with the features and operating characteristics of foreign trade business marketers, OMNI marketing incentive mechanism of foreign trade companies conducting research and analysis to discover OMNI trading company marketing personnel problems and propose optimization solution in incentive mechanism. First of all, through the study of literature, collection of relevant literature. Secondly, through questionnaires and interviews and other investigative methods, OMNI incentive mechanism of foreign trade companies marketing the in-depth understanding and analysis of the current situation, combined with the company’s development stage, work characteristics and characteristics of the industry, the actual situation of marketing staff, identify the company incentive problems, and in-depth analysis of the causes of his problem. Finally, the company marketing personnel optimization of incentive mechanism for making suggestions for improvement.Incentive mechanism based on OMNI marketing personnel statistics and analysis of the survey results, found that the company under the current incentive mechanisms are the following main problems:the existing evaluation system unscientific light and fairness of performance appraisal form, essence of coiporate culture within the company is not strong enough, internal create an atmosphere of fair competition are not perfect; incentives in the form of a single, Working standards and incentive amount compared with their peers have gaps; staff system training system is not perfect and lacks the marketing personnel training and career planning system; the international market development incentive system is not reasonable. Combination of OMNI’s specific circumstances, analyses of underlying causes are:inadequate incentive mechanisms, the lack of appropriate institutional guarantee company’s appraisal system lack relevance and differentiation; not really practical to understand the operating characteristics and psychological needs of marketers to design incentive mechanisms. In related incentive theory of guide Xia, eventually proposed has OMNI trade company marketing personnel of incentive mechanism optimization of countermeasures recommends:(1) further perfect existing of performance assessment system; (2) through optimization pay structure design, and implementation grading performance management; (3) further rich material incentive while strengthened spirit incentive, can from wage structure of adjustment, and employees participation company management, aspects starts with; (4) advance growth incentive, gradually perfect training mechanism and work content of challenging, Let marketing personnel integrated capacity constantly upgrade; (5) create company harmony of enterprise culture and loose independent of environment incentive mechanism; (6) sound company of training system and on employees of career planning; (7) improved company international market expand mechanism; thus effective upgrade marketing personnel of Cooperative, and initiative and enthusiasm, constantly enhanced company of market competitiveness and influence, ensure company sound development.