Study Of Marketing System In HQ Power Company

The prosperity of power industry in China makes its competition more severely, and the power design industry as well as a conclusion, the importance and specificity of marketing highlights in the company management.Therefore, a set of effective marketing system has been developed in the paper, which will have a vital impact on the development of electric power design enterprise.The essay reviewed the relevant theories of marketing and analyzed the current condition of HQ power design company as an example. It made the analysis more thorough by integrating three research methods, including comparison and classification analysis, qualitative and quantitative analysis, and theory and practice analysis. Based on the conclusion of the previous research, the paper analyzed the internal and external marketing environment of HQ power design company, appraised the marketing performance from 2011 to 2013, and expounded the marketing ideas. Finally, the unique three-dimensional marketing system is proposed in the paper. This system aims to meet the requirements of the customer, takes the value-chain management as the motion, and regards the customer relationship management as the foundation. The establishment of three-dimensional marketing system opens the market and makes the continuous development of HQ company. It improves the management and expands the market share of HQ company by four safeguard measures including organizing security, mechanisms to protect, personnel security and brand protection.Through the study of the paper, it provides useful references for the power design enterprise to improve the construction of the marketing system, and adapts to market competition, moreover, it has an important guiding significance in opening a new perspective for marketing work in the future.