Research On The Marketing Performance Of Guizhou Power Grid Company Under The Background Of Digitalizatio

In the context of the reform of the power system in recent years,my country’s power grid companies have gradually shifted from monopoly operation to efficient competition.Although the power transmission market is still under the control of power grid companies,the price of power transmission and distribution must be approved by the government.Since then,users’ choices have been enriched.The income of power grid companies is unpredictable.Power grid companies must optimize their marketing methods in a timely manner,evaluate their own marketing problems,and find out their own problems,so as to provide customers with differentiated and competitive products and services after improvement..This paper takes Guizhou Power Grid Company as an example.First of all,sorts out the current domestic and foreign literature on digital power marketing,digital power marketing management and marketing performance evaluation,and explains the core of digital power marketing,digital power marketing management and marketing performance evaluation theory.concept,which has paved the way for the related research in the following.Secondly,according to the current research results and legislative status of digital power marketing performance at home and abroad,industry norms,etc.,build an index system for comprehensive evaluation of digital power marketing performance evaluation,which covers marketing services,marketing capabilities,and marketing technologies.several aspects.Finally,mainly through the Analytic Hierarchy Process and the fuzzy comprehensive evaluation method,and a digital point management marketing performance evaluation model based on ANP-Fuzzy.In the actual operation process of Guizhou Power Grid Corporation.After analyzing the results,it is believed that the performance of Guizhou Power Grid Corporation on the organizational service ability,the quality level of power distribution the strengthening of brand culture output,the establishment of digital monitoring and inspection mechanisms,and the promotion of departmental service culture and other multi-dimensional safeguard measures.