| Along with global economic recession and the increasing of product localization in different countries, the market of European OEM shrinks into the high level area. Many international suppliers pay more attention on Chinese OEM in order to searching wider cooperation and economic growth. In China, each OEM is becoming stronger and stronger, and many projects are executed by local OEM. However due to the complicated equipment system and short development time, some components has been supplied from European or American.The object of this thesis is VT company, the background is GD project. This thesis discusses the communication management and optimization of VT company in GD project. Firstly, it states the process of executing of VT company in GD project, describing the stakeholders and workflow. Secondly, it analyzes the current situation of communication of VT company(communication organizing, communication principle, communication function, communication mode, communication channel.) It dialectically analysis the effect of communication, especially on the obstacle and problem in project communication process and find out the deep reasons. Thirdly, according to the specific circumstance of GD project, work out the solution by the knowledge of communication management. Last but not least, through improving the VT company performance, checking the executive condition, estimate the result of optimization. It provides the experience of communication to those international suppliers entering China market. |
