Study On The Mechanism Of The Promotion Of Huainan Mobile Marketing Personnel

The continuous economic development today, human resources is more and more taken by the enterprise, promotion is an important part of human resource management, played an important role in the enterprise resource formula surface. Flat enterprise development trend, increasing demand for staff promotion, the promotion is more intense, the enterprise in order to better development, the need to re build a convenient and effective promotion mechanism.In this paper, taking the post of Huainan mobile marketing personnel promotion as the analysis object, through the actual investigation and analysis of questionnaires, enterprise promotion system is for the development of enterprises and the staffs enthusiasm has played a certain role, also found that the enterprise marketing personnel promotion mode has some problems. First of all, promotion of a single channel, take the administrative promotion channels as the leading pattern, appeared the skills mismatch phenomenon. Secondly, taking performance as the main basis for evaluation, negative influence. Once again, the promotion standards are not standardized, lack of promotion on the basis of sufficient, but also ignored the individual post adaptability. Finally, the enterprise has not set a reasonable occupation career planning for employees, there is also a reason for their own marketing personnel.This paper presents the Huainan mobile marketing personnel system has some advice. First of all, try to establish multi step promotion mechanism, avoid the promotion of a single channel. Secondly, the introduction of the adaptive system. Again, to ensure fair promotion program, set reasonable promotion. At the same time, and actively carry out job rotation and position adjustment, and constantly improve the enterprise training system, especially the training of marketing personnel. Finally, to establish exit mechanism and failure of staff to care for promotion, incentive marketing personnel actively face the job.The article from the angle of promotion of promotion of Huainan mobile marketing personnel promotion strategy has important reference value in theory and practice, through the deep research on the domestic and foreign research present situation, setting questionnaire, to the post of Huainan mobile marketing personnel promotion condition investigation and study, combined with the author’s own work experience and ideas, problems and causes existence of enterprise marketing personnel promotion system, and put forward the marketing staff promotion mechanism of opinions and solutions, hoping for the healthy development of mobile enterprise contribution meager strength.