Using The Force Model And The Selection Of Qualified Marketing Personnel

Competency is concerned by enterprise managers in the very early days，thecompetency of marketing personnel is crucial to the development of enterprises.Enterprises to improve marketing staff competency can effectively improve theefficiency of enterprises，make enterprises to obtain long-term competitive advantagein the development. Competency provides new ideas and useful model for humanresource management. Through the competency model of marketing personnel to findout the key factors that lead to poor performance of the enterprise，thus improve theshortcomings，to obtain higher performance. Scope of competence also spread to themarketing personnel, but in the background of social marketing in China, according tothe marketing personnel’s competency and in the company’s recruitment and selectionin the use of research is not too much. Based on theory of related concept, this paperresearch the competency in the literature at home and abroad, the competency ofmarketing staff in China Marketing under the cultural background and the model of apreliminary study.Firstly, the definition of competency, the significance of the study summarized thetheories, this article is on the basis of previous research on competency modelcompetency dictionary and reference basis for selection, marketing personnel each bigcompany issued in online recruitment requirements characteristics, in statistics,14competency elements of great differences between excellent marketing personnel andthe general marketing personnel of both the method and application of depth interview.Through the data analysis of the knowledge and skills, motivation, self-concept,personality four characteristics, finally the developed model (instant results) is appliedto the selection and interview process of marketing personnel, such research can helpenterprises apply competency model to design selection of marketing personnel, butalso clear to know what quality is the applicants should have, which is the candidatenow has no but can be obtained by enterprise culture training.