Research On Optimization Of Performance Evaluation System Of Marketing Personnel Of CS Decoration Company

Performance appraisal,as an essential component,represents the core technology of performance management.It is also the key to successful performance management.However,CS Decoration Company still have some problems in performance appraisal,such as disconnection with the company's development strategy,incomplete performance appraisal indicator system,inappropriate selection of methods,etc.How to carry out scientific and effective performance appraisal and improve the level of human resources management is an important issue that needs an urgent solution for CS Decoration Company.From the perspective of appraisal objective,appraisal content,appraisal indicator system,appraisal process,appraisal tools and application of appraisal results,this paper analyzes the current status of performance appraisal of marketing personnel in CS Decoration Company in detail.On the grounds of the main contents of the performance appraisal system,this paper designs the performance appraisal measurement items for the marketing personnel of CS Decoration Company.Besides,the validity and reliability are verified by principal component analysis and Alpha reliability coefficient method,and then a questionnaire is formed on this basis.Based on the statistical analysis of the questionnaire data,combined with interviews,this paper explores the problems existing in performance appraisal of marketing personnel in CS Decoration Company,namely,unclear performance appraisal objectives,incomplete performance appraisal contents,imperfect performance appraisal indicator system,unreasonable performance appraisal tools and incomplete performance appraisal results,etc.Specific to its existing problems,the performance appraisal system of marketing personnel in CS Company is optimized by combining balanced scorecard method and KPI method.Firstly,the objectives,design principles and ideas of the optimization design are defined.Secondly,the strategy of CS Decoration Company is sorted out and the assessment method is clarified.Thirdly,by drawing a strategic map,the key success factors of the company's marketing department are extracted from the following four aspects,i.e.finance,customers,internal operation,learning and development.On this basis,fishbone chart method is used to extract the key performance indicators of the company's marketing personnel.Fourthly,an expert team is set up to score the performance appraisal indicators,and analytic hierarchy process is employed to set the weight of the performance appraisal indicators and clarify their appraisal criteria.Finally,the performance appraisal process is improved and the performance appeal and performance feedback and improvement are added.Additionally,the performance appraisal results of the company's marketing personnel are applied to performance improvement and human resource management.To ensure the successful implementation of the optimized marketing personnel performance appraisal scheme in CS Decoration Company,this paper establishes a guarantee system in terms of performance guidance,performance communication and performance appeal,the training guarantee from theoretical training and practical training,and the cultural guarantee by building company performance culture and communication culture.