Study On The Business Developing Strategy Of Shareholder Insurance Brokerage Company

Insurance broker had emerged in foreign countries over a hundred years ago, and played an important role in the international insurance market. By contrast, our country insurance broker appeared later than foreign’s, and gave the birth of the first national insurance brokerage company one after the other in the year of 2000. Insurance broker is undoubtedly an important new force for Chinese insurance market. Its birth and development for promoting insurance market further standardize, maintaining many policy-holder rights and promoting the community of the domestic and the international insurance market have important significance in our country.As a member of the insurance brokerage market, shareholders type of insurance broker basing shareholders’ resources, scale strength and standardized management occupied a space of one person in the development and changing environment. However, it is a notable problem that the insurance broker company with shareholders how to continue to maintain leading position, how to ensure that can develop fully without growing deviates from the direction, with facing both opportunities and challenges of the market environment, where is many countries’large-scale enterprise group investing insurance broker(shareholder insurance broker),making the quantities of insurance broker is increasing, and the development of Internet technology is promoting the pattern of separating form medium.In this paper, the author combined with some harvest in the shareholder oriented insurance broker’internship program, using PESTLE management model to analyze the opportunities and threats in the external macro environment, it stated in detail from the political factors, economic factors, social factors, technical factors, legal factors and environmental factors these six aspects.Then combined with the SWOT analysis model to carry out specific analysis on the advantages and disadvantage of shareholder insurance brokerage company itself. At the same time, basing the two existing analysis result, through the internal and external factor evaluation matrix to quantify the opportunities and threats in the business development, advantage and disadvantages in their own business operation,the paper described the entire attraction directly, and get the conclusion that the shareholder insurance broker’s external development opportunities slightly larger than the threat, the business internal environment is on a inferior position. At the end, this paper put forward five aspects business development advice for shareholder insurance broker choosing and referring.