| With the deepening of China’s transformation and transformation,the importance of the automobile industry is also more prominent.The development of the automotive industry is also a good one.Changchun Dingjia Insurance Brokerage Co.,Ltd.(hereinafter referred to as Dingjia Company)belongs to the wholly-owned subsidiary of Y Group of Finance Group in China,and is committed to providing insurance related consulting services for Y Group and its subsidiaries and joint venture automobile companies.The The company has been established for ten years,and Y Group’s two well-known joint venture brands D and F brand has many years of cooperation,and has a good reputation.In the past few decades,China’s rapid economic development process,most of the car manufacturers and car brand 4S shop to put most of the energy on the sales side,and strive to quickly seek to expand sales,and in customer service,it is Difficult to reach the customer’s growing demand.With the gradual slowdown in China’s auto sales growth,customer’s individual needs are more and more obvious,which on the major brands of automotive management and dealer side put forward new challenges.And this one,to provide customers with high-quality car insurance services has become one of the important development direction.As China’s automobile production and sales for several years has been reelected the world’s first,followed by the Chinese car ownership has exceeded 200 million,which means that the huge car sales,aftermarket has gradually become the capital of competing capital Game of the battlefield.So the degree of competition in the market can be imagined.Auto insurance services in the car after the market is particularly important.Car brand dealers,how to provide customers with a professional,comprehensive car insurance services to train more loyal customers become the next hot topic.And as a car brand manufacturers,need to do is for its brand 4S shop to provide strong support to ensure that the 4S shop to healthy development,not to provide customers with the best quality service,establish a good reputation.In this context,a body can help car manufacturers to provide their brand 4S shop auto insurance related professional advisory services to help its brand dealers better carry out the relevant auto insurance business is particularly important.Changchun Ding Jia Insurance Brokerage Co.,Ltd.is such a focus on auto insurance services research,risk consulting insurance intermediaries.Dingjia company to help the car brand 4S shop to enhance auto insurance services,build a risk management system has many years of accumulated research and rich experience in the face of growing market demand,Ding Jia companies need a better time in this history better To seize the opportunity to vigorously develop the existing insurance consulting business,and Y Group’s two joint venture car brand manufacturers continue to deepen cooperation,better and more diversified to provide consulting services to customers,so that D brand and F brand dealers can more Healthy and rapid development.This paper first analyzes the background and significance of the research,clarifies the theoretical basis of the research,uses the five-force model and other analytical methods,starting from the company’s strategic objectives,to find out the gap and analysis of the reasons.Then,from the internal and external situation cut into the analysis of the political,economic,social and many other factors.And use SWOT analysis,analysis of the advantages,disadvantages,opportunities,threats,clear the tripod company’s development strategy.Finally,in order to make the strategy to play its due role,so that the effective landing,the need for reasonable planning and protection,the only way to make Dingjia company long-term development. |
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