| With the continuous improvement of people’s living standards, agro-industry in this important industry in human society, in our country there is a growing potential for development, agro-industry occupies a pivotal position in the national economy and development. Agricultural products processing enterprises in Heilongjiang Province, Heilongjiang Province, is an important vehicle for economic development, is the first industry and bond markets linked. With the development of economy and society, Zhaozhou agro-industry development in Heilongjiang Province is also more rapidly, forming a group of more than scale agro-processing enterprises, Zhaozhou farmers’ income, the development of rural economy and agriculture provide material security. Since the reform and opening up, as people gradually increase the number of agricultural demand, quality requirements increase, the development of agro-industry Zhaozhou also faces new opportunities and challenges, research Zhaozhou agro-industrial development strategy for solving this problem. "Three Rural Issues ", to promote the county’s economic development has important practical and theoretical value.Zhaozhou rapid development of agriculture, agro-industry to provide a wealth of material security, open up markets for agricultural products must take the road of deep processing of agricultural products. For the county economy, the development of agro-industry, can effectively improve the hematopoietic function in rural areas, to stimulate domestic demand, increase employment opportunities and prosperity of the market economy, driven by small towns and solve agricultural efficiency and rural stability, farmers’ income. " Three Rural Issues " great strategic importance. Currently, Zhaozhou agro-industrial development is unbalanced, especially deep processing lag, economic development has become a constraint Zhaozhou "bottleneck." In the development strategy, the agricultural products processing enterprises are also many problems, business leaders on strategic management is not a clear understanding and enough attention, development strategies subjective process, operational problems encountered can not be timely adjustment strategy, strategy implementation and control of a lack of intensity, etc. These factors restricting the development of agro-industries Zhaozhou. How sound and rapid development of the rural economy, solve the difficulties agro-industrial development, and enhance the competitiveness of agro-industries, and effectively solve the "three rural" issue, from the perspective of strategic options to accelerate the development of county agricultural product processing industry is imminent. So how to make value-added agricultural products, farmers’ income growth, rapid economic development in the county, is an important subject worthy of study.The topic of this article is intended to circumstances from a representative of a large agricultural county Zhaozhou start sorting through the system agro-industry development strategies related concepts and theories, researches on agricultural products processing enterprises, agro-industry development strategy related materials use SWOT analysis to analyze the advantages of Zhaozhou agro-industrial development, weaknesses, opportunities and challenges, explore a suitable agro-industrial development Zhaozhou road. Zhaozhou is a major agricultural county, the advantage is obvious, abundant agricultural resources, agro-industrial chain taking shape, rapid construction of industrial parks, there are also small-scale agro-processing enterprises, the low degree of processing, financing channels narrow, technology investment compared low enough to face the current national and international policy environment favorable market environment, it is recommended Zhaozhou agro-industry focus on the implementation of circular economy development strategy, brand strategy, technological innovation strategy, co-ordinating urban and rural economic and social development strategy, which is bound to Hajime counties to develop agro-industry development strategies provide a useful reference, but also to provide a useful reference agricultural county agricultural product processing enterprises of the same type as the strategic choice. |
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