| The twenty-first Century is the era of knowledge economy, the enterprise’s management mode is changing deeply and widely, in the development of enterprises should more consider the coordination of short-term and long-term benefits, economic benefits and social benefits, the interests of shareholders and stakeholders, and environmental and ecological benefits, only the integrated value into the multiple benefits in one in order to obtain the maximum sustainable development of enterprises. Based on this background, Hong Lin company was first established, it established a future vision: to build China’s Woodworking Machinery third pole in 10 years, the formation of Chinese forestry industry and equipment manufacturing base, the Sichuan into China Woodworking Machinery are.This paper takes the development strategy of the Hong Lin company start-up period as the research subject, in determining the basis of company strategic vision, in-depth study of the Hong Lin company to build the core competitiveness of the marketing strategy, operation strategy, development strategy, human resources strategy and financial strategy and functional strategy based on. The key to establish some important measures in Hong Lin, cultivating core competitive advantage in the future: relying on South Korea’s technical support, Hongya company complete R & D team and university scientific research strength in R & D, cultivate the company’s own R & D team; take the marketing model of 4S agents in the marketing, promotion Lin Feng company marketing mode, establish customer profitability service marketing consciousness; the introduction of cultural elements, to organize various industry forums, shaping the product brand reputation; personnel training to maintain long-term cooperative relations with occupation universities and colleges, and technical personnel introduction of various levels; production operation to model supporting the production of parts outsourcing, and take the holding way to strengthen control of the production of the supply chain, have complete control of parts supply system, the timely introduction of ERP, realize the effective allocation of resources supply chain system produced by our company, to enhance the company’s core competitiveness.The innovation of this study: Construction Based on the core competence, put forward the strategic vision Hong Lin company, sets up the development strategy of Chinese enterprises of woodworking machinery industry, provides strategic guidance for the development of Hong Lin companies over the next 10 years. The constructed model supporting the production of parts outsourcing. The spare parts supply system into Hongya company complete controllable, implementation of ERP to strengthen the control of share holding pattern, an important contractor, supply chain system to build Hong Lin company completely controllable, cultivate the company in the production field of the core competitive advantage, to guarantee enterprise production operation strategy. ③ the woodworking machinery industry should actively cooperate with universities, R & D center construction, realize the common development of both sides, the escort for the company’s strategic objectives. The marketing, establish customer profitability service marketing consciousness, the introduction of cultural elements, to organize various industry forums, shaping the product brand reputation, cultivate the company in the field of marketing the core competitive advantage.This paper is a preliminary study based on the application of development strategy make to cultivate enterprise core competitive advantage in the woodworking machinery industry, carries on the discussion to the development strategy and strategic measures of Hong Lin company all functional areas to cultivate core competitive advantages, though there still exist some shortcomings, but with the in-depth study, we believe, guide the Hong Lin company in strategic vision, will achieve success in business!... |
PDF Full Text Request