Research On The Rural Credit Cooperatives Under The Background Of Internet Financial Strategy

The current our country like a raging fire of financial development of the Internet, various Internet financial products emerge in an endless stream, satisfy the demands of financial service popularization, personalization and Pratt & Whitney, popular and sought after, and to the rapid development and growth, and carried out to grab customers, grab the market, grab the business competition with the traditional finance, the as the increasingly fierce competition in the financial sector more competitive. Internet banking has changed the people’s behavior and the structure of the transaction, the impact on traditional financial institutions have emerged, and traditional financial future will face more fierce competition, and thus change the business model and operation pattern of traditional financial institutions.Do the main force for the rural financial services of rural credit cooperatives, although in the past ten years, through strengthening the construction of electronic and Internet business, electronic business has been greatly improved, but the face of increasingly fierce competition in rural financial market and the financial impact of the Internet, the more business, management and service etc. New problems. Based on the financial and Internet theory as a guide, and learn from the foundation of the domestic Internet financial theory and the rural credit cooperatives of Internet finance related theory, the research and development status at home and abroad and the main mode of the Internet, the Internet financial analysis of the advantages and disadvantages, and connecting with the present situation of the rural credit cooperatives by using SWOT analysis method, puts forward the Countermeasures of the rural credit cooperatives in the context of Internet banking.The article is divided into 7 parts, the first part is the introduction, including research background, research purpose, research contents and significance. The second part reviews the theory and literature, mainly on the previous theoretical research results are summarized, providing theoretical support for the next step of the research. Third, the four part is the environmental analysis, mainly for domestic and foreign Internet financial development situation analysis. The fifth part is the analysis of the advantages and disadvantages of the Internet financial. The sixth part is the analysis of the rural credit cooperatives of the advantages and disadvantages, opportunities and threats with SWOT analysis method, and the use of WO, WT, SO, ST combination strategy and put forward the rural credit cooperatives, countermeasures and suggestions. The seventh part, the conclusion, is mainly to the results of the study were summarized.