The Research On The Internet Financial Development Strategy Of Zhaosu County Rural Credit Cooperatives

The integration of the Internet and the financial industry is overwhelming the momentum of the traditional development model of the financial industry.In the face of strong stimulus and fierce market competition,rural credit cooperatives,as the basic financial services for people's livelihood,can only use the pulse of Internet finance reforms to give play to their core competitiveness.And eliminate the root causes of inefficient development of traditional finance.The arena of survival of the fittest is invincible.As a main force of rural finance in Zhaosu County,the rural credit cooperatives should achieve sustained and healthy development,get rid of the fate of being eliminated by the new model of financial industry.The study of its internet finance development strategy is even more urgent.This article systematically extracts the company's development strategy theory and application tools as the basis for research.From the macro-strategic level,the Zhaosu County Rural Credit Cooperative Internet finance development strategy will be discussed.First,the internal and external environment of Zhaosu County Rural Credit Cooperatives was analyzed.The external business environment of Zhaosu County Rural Credit Cooperative was analyzed from both the macro-environment and the industry environment,and the internal business environment was analyzed from the resource value status and business capability status.Finally,SWOT analysis of the development of Internet finance.Second,Zhaosu County Rural Credit Co.,Ltd.Internet financial development strategy selection.It mainly analyzes the strategic aspects of Internet finance development in Zhaosu County Rural Credit Cooperatives,and introduces the company's development vision and mission,development goals,and development strategy,and finally positions and selects key strategies.Again,Zhaosu County Rural Credit Cooperatives implemented the Internet financial development strategy.The implementation of the development strategy of internet finance in Zhaosu County Rural Credit Cooperative was explored from four aspects:product,customer,marketing,and management.Finally,Zhaosu County Rural Credit Cooperative's internet financial development strategy is guaranteed.It mainly analyzes the safeguard measures required for the implementation of the financial services business of Zhaosu County Associated Society to promote the effective implementation of the targeted development strategy of the rural credit cooperatives.Through the above research,the following main conclusions are drawn:(1)Using PEST theory and Porter's five force model,the macro external environment of Internet finance development and the external environment of the industry in Zhaosu County Rural Credit Cooperatives were introduced.In the macro environment,Zhaosu County Rural Credit Cooperative Internet Finance ushered in a number of development advantages.At the same time,it also ushered in a rare opportunity for development and market trends,and laid the foundation for the development of Internet finance.Through the market environment of Zhaosu County Rural Credit Co.,Ltd.The 'entire industry of commercial banks is facing tremendous development resistance and challenges.(2)Exploring the internal management environment of Zhaosu County Rural Credit Cooperatives from the perspectives of resource value and business capabilities respectively.It was found that as a county-level banking financial institution,the resource value status is in a good geographic area,but the ability to develop Internet finance is also There are many problems such as:lagging behind the development of peers,weak innovation capabilities,low product usage,narrow customer positioning,and so on.(3)By analyzing the SWOT matrix of the macro strategy,it was concluded that the Zhaoxin County Rural Credit Cooperative should use the SO strategy(growth strategy),give full play to its own advantages and opportunities,realize product differentiation innovation,and develop on the basis of low cost and low risk.Extensive application of Internet financial products,in the maintenance of existing customers on the basis of expanding new customer groups.(4)Combining the foregoing analysis,the orientation of the Internet's specific financial development strategy should be focused on supporting the national rural rejuvenation strategy,comprehensive service strategy,cooperation strategy,and marketing strategy,and improve the development status of the Internet finance business of RCCs.To improve the development defects and promote the effective implementation of the development strategy of internet financial services in rural credit cooperatives in Zhaosu County.