The Research On The Development Of A Real Property Company

Since the 1990s, along with the rapid development of the real estate industry, A real estate development company makes a very good record in real estate development market in Dalian, and creates the mode of the software business park operation. Now, China’s economic development has entered a new normal, and a series of real estate control measures, the market end the rapid growth, housing prices declines, the real estate development enterprises are facing severe challenges. Meanwhile, China’s real estate market, there have been some new opportunities. Commercial real estate begins to rise rapidly, and rental market is developing. As the same time, affordable housing begins to construct. The real estate market has a new growth point. How real estate development company to seize opportunities, avoid risks, is the key point that real estate development faces.In this paper, A real estate development company as the research object, considers the relevant theoretical knowledge and real estate management, strategic management, then analysis the opportunities for the company and the threats, the internal resources and capabilities of the strengths and weaknesses. Through the research and analysis, makes a suitable choice of a company’s development strategy. That is the implementation of multi-regional development strategy, differentiation of real estate product development strategy, sound financial strategy and aggressive marketing strategy. Description of the company’s strategy implementation steps proposed to enhance the innovation capacity of enterprises, improves the training and incentives to ensure financial security and other measures to protect the correct implementation of the company’s development strategy to achieve stability of the company in the current historical period.