The Research On Development Strategy Of SF Real Estate Company

Real estate is said not falling sun,it is the foundation and carrier of market economic activity, with highly advanced and sensitive to economic development.Along with the China’s economy growing, people’s living standards continue to improve, the domestic first tier cities in the real estate market has gradually become saturated.In order to avoid market risks and maintain the healthy development of the market, the government launched a new round of regulation of real estate, the restrictions of land and environmental protection or other aspects brought greater difficulty for real estate development, the pressure of competition is more and more. In the new situation, how to realize the sustainable development of the real estate industry, how to open up new areas, how to figure out new ideas and how to change the old mode are major issues to be solved, how to not be eliminated in the new round of adjustment is the control of the core of real estate business leaders.This paper takes the development strategy of SF Real Estate Company as the research object, based on the real estate development strategy theory, analyzing the development of the real estate market in Daqing City, the real estate development in Daqing City is divided into start-up stage, gradually standardize stage and development stage;Then making analysis of the SF Real Estate Company’s internal and external environment,the external environment analysis mainly includes the macro environment of SF Real Estate Company and the five forces model of the real estate industry.The internal environment analysis mainly carries on the company operation ability and development ability. after that, finding out the opportunities, threats, strengths and weaknesses which the enterprise faced,designing of SWOT strategic combination,Making system planning and the formulation of the development strategy for the enterprise,determining the guiding ideology of enterprise development mission, vision and strategy, ascertaining strategic positioning and strategic objectives, and designing the development strategy of SF Real Estate Company specifically, such as business portfolio strategy, regional layout strategy, residential products structure strategy and brand strategy.at last, putting forward the safeguard measures of the development strategy of Real Estate Company SF,this research provides the best development strategy for enterprises,It is helpful for SF Real Estate Company to enhance the competitiveness and keep the sustainable development.