Evaluation Of Financial Ecological Environment —A Case Study Of Yangling Demonstration Zone

Financial industry, seating in the nuclear position of modern economy, does not solely and simply live on supplying financial products and service, but runs across basic surrounding factors involving political, economic, cultural, legal issues and operates in the ecological climate, its components and dynamism. Therefore, a favorable financial ecology may to some extent constitute higher financial operation quality and efficiency, a positive interaction and coordinated development between economy and finance. More important, due to its subjectivity to multiple factors as the legal environment, government behavior, credit system, economic base, etc., financial ecological environment displayed obvious regional difference and instability. Based on these, this article, by evaluating the regional financial ecological environment, tried to correct the financial ecological misbehavior and develop an efficient, market-oriented, flexible financial system.Based on the analysis of the definition of the financial ecological environment, this article established a target system to evaluate the financial ecological environment instructed by relevant theory. The evaluation method at macro and micro level, of qualitative and quantitative analysis and in dynamic and static state was applied to assess the financial ecological environment of Yangling on the basis of the field investigation. The practical problems were detected and actual effects of the financial ecological environment construction tested to conclude sound suggestions to promote the benign interaction between economy and finance.The results are as follows:(1)The financial ecological environment of Yangling upgraded with a fast annual progress rate. Overall environment in 2010 increased 68.98% more compared with that in 2009, 2011 26.41% higher than that in 2010, 2012 70.58% higher than that in 2011, and 2013 increased 38.28% more than the data in 2012.(2) The progress range of economic environment in Yangling displayed an unstable increase from higher to lower in the years; the credit environment progress range decreased and legal environment develop steadily; the agency service environment improved at a low pace and the financial operation worked well.(3)Compared with the average original scores of the ten municipal cities in Shaanxi province in 2012, in 2013, economic environment grading of Yangling was a little lower than the mean level; meanwhile, credit environment ranked significantly higher; the legal environment and political environment surpassed the mean score; the agency service environment was far below the average but the financial operation condition revealed to be much better than the average score of the then cities in Shaanxi in 2012.