| In the new era, tourism experience has become a new trend, which changed the tourists travel demand and not only for pursuit of tourists travel process, but also for personal experience pursue customized and deep experience value more and more. Facing the change of the tourists’ demand, modern tourism development form has been from the "tourist" steering to "experience tourism". The new trend of tourism has brought both opportunities and challenges to the development of industrial tourism.Industrial tourism in China is rising these years, but compared with the rapid development of other types of tourism, it is still far away behind. By this background, this research analyses the principle, design the concept of industrial tourism value and experience, collect and build the development of the related theory of tourism experience, make a introduction of industrial tourism, put forward the design concept, discussed the different opinions,use principle and method to do the research of Shenyang BMW Brilliance Automotive Industrial Park as a case. This paper is divided into five parts the specific contents are as follows:The first part is the introduction of BMW Brilliance Automotive Industrial Park and product. It introduces the background, purpose and significance of the central topic, summarizes the current situation of domestic and foreign industrial tourism, describes the research methods, and puts forward some ideas of the frame of the research.The second part is the theoretical foundation of related parts. The concept of industrial tourism and experience design and related theory are summarized. It has a strong background to support that industrial tourism experience design research has been and will be done from theoretical supporting and reservation.The third part has carried on the analysis to the industrial tourism experience value. Analysis of the attributes and features of industrial tourism products, industrial tourism product experience and the significance of analysis based on theory of industrial tourism value.The fourth part is to establish industrial tourism experience value evaluation system,mainly uses the analytic hierarchy process tool.The fifth part is a case study. Taking Shenyang BMW Brilliance Automotive Industrial Park as an example, analyzes the BMW Brilliance Automotive Industrial Park to carry out industrial tourism market and resources. Then to expand the comprehensive design of Shenyang BMW Brilliance Automotive Industrial Park industrial heritage tourism experience.The sixth part is the conclusion. Summary of the main viewpoints of this paper,proposes the possible innovation of this paper, get points out the shortcomings of current research,and the prospect of future research directions. |
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