Virtual Tourism Market Research Under The Background Of Experience Economy

Experience economy era, the development of information technology for theoptimization of industrial structure of China’s tourism, tourism services provide animportant means to improve. The advent of the Internet age, the rise of individualtravel market, prompting tourism e-marketing products continue to adjust and develop.Virtual Tour products on the realistic simulation of reality and real-time tour tourismscene, so that the tourists to experience the "sit travel the world" feeling networkbrings. However, the virtual tour in the world is a brand new range of academic topics,because a late start, many problems to be in our thought and inquiry. Such as: theexperience economy, tourism experience, virtual tours, define virtual tourism products;experience the relationship between economic reality tours, virtual tours between;experience economic environment under the conditions of formation and developmentof virtual tours and virtual tour product market analysis, forecast and so on. XinjiangUygur Autonomous Region as a potential market paper will study the use of acomprehensive literature study, questionnaire, mathematical statistics and forecastingmethods such as exponential smoothing, a preliminary study on these issues in thecontext of the experience economy, the study of contemporary tourists changes indemand and consumer decision-making process analysis; After that, the marketdemand for a virtual tour of Xinjiang Uygur Autonomous Region to investigate andresearch through research data to prove the feasibility and necessity of thedevelopment of virtual tourism and tourist demand for virtual tour product typeanalysis. Final results: First, under modern conditions of virtual birth anddevelopment of tourism is not accidental, is determined by its historical continuity andnecessity, the virtual tour is in line with trends in tourism development under modernconditions, and is an effective complement to the reality of tourism. Secondly, toXinjiang tourists only about7%of the visitors to the virtual tour "not interested",about47percent of visitors to the virtual tour showed "very interested" virtual tour limitless potential market. Again, the author through the use of exponential smoothingforecast model drawn: in the absence of unforeseen circumstances, Xinjiang tourismmarket demand virtual year2014a staggering29.9million people. Finally, the paperfurther classification and statistics on a virtual tour of product types, the products aredivided into five types of virtual tourism, concluded: Xinjiang domestic tourists "3Dvirtual tourist attractions protection","scenic network of virtual tourism system","virtual space tourism "virtual tourism product categories higher preference for the"network virtual tour game "lower preference; different age, gender, education, incomegroups on a virtual tour product selection varies. Overall, virtual travel market is hugepotential demand in the virtual tourism product development process, the developersshould be targeted to meet the needs of the major source markets, prioritize, targeteddevelopment.