The Strategic Marketing Research Based-on Marketing Intelligence Security For SST Company

After10years operation and development, SST, one of the major internationalCCTV surveillance providers, has occupied a high position on the global stage, andgained good reputation as a leading brand in domestic security industry. With theadvent of Information Age, security industry dramatically reforms, and turns to aunprecedented big market where brands fiercely compete. So to obtain bigger marketshare, and sustainably develop, a company needs outstanding visibility, excellentproduct, perfect sales channels and good after-sales service.This article analyzes the domestic and aboard economic environment and marketconditions first, including national demands for security products. Using4P principle,STP marketing mix analysis tools and SWOT analysis method, it takes a dynamicanalysis of SST’s current status and development trends. Later, after theoreticalanalysis, the article changes to case study, from general to particular, from ordinarysecurity companies to SST, especially, analysis and response measures targetedmarketing strategies. It researches the SST’s respect for market positioning, productprices, sales channels and possible services considering practical work and realmarket situation. This may help to find good opportunity potential threats as wellcombining SST’s own advantages and disadvantages, and get SST’s strategy. Surely ithas defects to be summarized. Then SST can rectify the defects and enhance itsmanagement skills and marketing capabilities, and run further in the high-speedracing.Through this study, the author hopes to make SST be more accurate andreasonable in market positioning, pricing, and product designing, striving to gainmore benefits. Other security companies may also learn from this study.