Marketing Strategy Research Of Netposa Intelligentvideo Security Product

With the steady growth of the state's investment in social fixed assets and the increase of the frequency of economic activities,the construction of public security infrastructure has been greatly promoted.After the introduction of "Skynet Project",the state has launched a series of public security-related infrastructure construction projects,such as "Ping'an City","Smart City","Snow Bright Project",and so on.It has raised the construction enthusiasm of the security industry.Every industry has a strong demand for the construction of security system,which produces a lot of market opportunities.Although there are many opportunities,the competition among manufacturers in the whole industry is extremely fierce.For example,Haikangwei,Zhejiang Dahua and the following companies such as Huawei,Tencent and Baidu also have a great impact on the competition pattern of security market.Therefore,if NetPosa wants to occupy a place in the market and its products are recognized by users,it is necessary to enhance the overall competitiveness of the company,make correct market positioning in the market,and formulate marketing strategies in line with the development of the enterprise itself.This paper takes the marketing of intelligent video security products of NetPosa Company in domestic video security market as the research object.Firstly,the marketing status and existing problems of NetPosa Company are analyzed comprehensively.Secondly,the industry environment,general external environment and internal environment of domestic video security are analyzed.Through SWOT analysis,this paper points out the threats,opportunities,advantages and shortcomings faced by enterprises.Then,through the theoretical knowledge of target market,it conducts research and analysis,and deeply studies the market segmentation and the choice of target market of NetPosa Company in the whole security industry.Based on 7Ps related marketing strategies,this paper makes a series of analysis and Research on enterprise's product strategy,price strategy,channel strategy,promotion strategy,People strategy,Process strategy and Physical evidence,and puts forward some better suggestions combined with the existing marketing problems,such as enhancing product competitiveness,increasing channel viscosity,and mastering face recognition,vehicle recognition,big data analysis,etc.Intelligent technologies such as knowledge map,semantic analysis and so on should be integrated with video security products.Continuously enhance the company's brand awareness,but also through the Wechat Public Number,Weibo and other Internet ways to promote products,thus effectively solving the problems of Oriental Network Enterprises in marketing activities.The research results of this paper can be used for reference for NetPosa Company to formulate relevant marketing strategies and have guiding significance for the company's marketing development.