Improvement Countermeasures To A Company's After-Sales Service

During the intense market competition era of intelligent terminal products,the success of the customer service will continue to be an important element for enterprise to attract and retain high-quality customers.As one typical intelligent terminal manufacturer,A company wants to improve customer satisfaction in this rapid growing market of China.And it's very important to improve its quality of after-sales service.This paper takes A company as the research object.After taking the industry analysis and customer satisfaction survey,and combining with the enterprise interview and typical customer interview,it sums up some problems in A company's customer service: slow customer service response,expensive maintenance,loose management with authorized service providers and other problems.After researching the detailed analysis and analyzing these problems,this paper puts forward the improvement countermeasures of A company's domestic after-sales service.It is suggested that A company should improve the after-sales service system and optimize the procedure,and strengthen the management of authorized service providers,to gradually improve the customer satisfaction.