Research On Marketing And Sales Strategy Of Intelligent Gas Pipeline Products And Services Of XT.

With China's urbanization process in an all-round way,the wisdom of the city industry will usher in a great opportunity for great development,and wisdom is the wisdom of the city is an indispensable part of the city.China's gas industry development prospects are huge,but because of the relatively short development time,there are still many problems.In view of the above,the wisdom of the gas industry concept came into being,and soon developed into a bright future industry.The wisdom of the gas industry refers to the combination of precision location and a series of gas operation processes,intelligent gas products and services to help gas companies to achieve the digital management of assets,construction safety and efficient management and troubleshooting,security inspection of intelligent,Emergency rescue intelligence,etc.,to help customers more effectively achieve operational objectives,but also speed up the development of the gas industry.XT is the construction and operation unit of the national Beidou precision service network.The company has completed the construction of precision position enhancement base station in more than 300 cities nationwide.XT is able to provide a package of products and services for the city's gas company's centimeter-level precision location service.This article focuses on the study of XT's unique wisdom of the gas pipeline network products nationwide marketing issues.In view of the problems and bottlenecks in the marketing of the company,this paper analyzes the marketing environment and marketing strategy of XT by using the theory of marketing,and puts forward the corresponding marketing strategy.This paper is divided into five parts,the first part of the introduction,the second part,combing the relevant theoretical basis,and literature review;the third part,introduce XT company profile,and analyze its marketing environment in the Chinese market;Four parts,in-depth analysis of XT's core competitiveness and competitors;the fifth part,based on the above analysis,the proposed XT marketing strategy selection and marketing strategy portfolio.