The Establishment And Implementation Of Sapphire Products Marketing Strategy Of GEM Co., Ltd. Under MG Environment

Management Game (MG) is one of the company management training lessons which is established by U.S. Carnegie Mellon University. With the mutual simulation, in China, more and more college would like use this MG lesson as the check-up system for the graduate as the thesis equivalent. Most of participants are each country’s MBA students. Those participants establish their own working team, and make operation decisions promptly for their virtual company within limited time, depending on history data from simulation system or information from outside environment, such as macro-economic environment, industry news, industry briefing.Under the background of3years virtual company operation, this thesis summaries the global sales strategy made and actions taken on GEM Sapphire watch products.This thesis has7chapters. In the1st chapter, it introduced the background of MG lesson, and introduction about GEM watch Co. Ltd. Such as management concept and development view. In the2nd chapter, it introduced some theory about sales strategy management; those are the basic knowledge for this thesis. In the3rd chapter, according to the history operation data make the analysis on business environment in the3virtual years. In the4th chapter, it introduced the global sales strategy chosen and made on GEM Sapphire watch. In the5th chapter, it introduced the strategy taken status of GEM Sapphire watch in different markets. In the6th chapter, it introduced the future strategy and plan of GEM Sapphire watch in the next3years. In7th chapter, there are some feelings, affections and suggestions about MG lessons.