Research On The Marketing Strategy Of Sixth Factory Of Harbin Pharmaceutical Group

Since the reform and opening up, China’s economic development has beenrapid. With Chinese rapid economic development and the current form of globaleconomic integration, some large foreign pharmaceutical enterprises stationed inour country, landing pharmaceutical marketing, to seize the market share of bigpharmaceutical for Chinese pharmaceutical market caused unprecedented impact.On the other hand, the new rural cooperative medical care and the overalldevelopment of the medical insurance system for urban residents pilotestablished, marking the health care reform has reached a mature stage. With thereform of the health care system matures, the state medical and healthundertakings will increase investment, this time, China’s pharmaceuticalenterprises can be described as a crisis coexist. How to seize the opportunities ofmedical reform, to grasp the pulse of the market, is every medical enterprisesurvival and development issue. Sixth Factory of Harbin Pharmaceutical Groupis a production and marketing of pharmaceuticals domestic state-ownedenterprises. Facing of marketing competition, enterprises have become obsoleteoriginal marketing strategy, unable to meet the current market competition andindustry conditions. Only combinations of internal and external businessenvironment, enterprises adjust and improve the marketing strategy to furtherexpand its market share and increase sales. The current market is oversupply,companies recognize that there is no business without marketing, visiblemarketing an important role in the enterprise. In order to achieve sustainabledevelopment, marketing efforts is imperative.This paper first introduces the research status and4P theory, then theenterprise’s internal environment, external environment and industryenvironment were carefully analyzed, and combined with their own problems inmarketing strategy conducted in-depth study to identify the problem reason, onthis basis, presented to the Sixth Factory of Harbin Pharmaceutical GroupPharmaceutical existing marketing strategy adjustment and improvement, andfinally proposed safeguards. In the thesis writing process, a lot of actual researchand data analysis to study the large number of foreign marketing theory, the use of such diagrams can be intuitively understood the Sixth Factory of HarbinPharmaceutical Group Pharmaceutical marketing strategy development, improveand implementation of safeguards put forward their own views, I believe that thisnot only for the company’s development has reference value, but also on thesame industry and in other industries also have a certain reference.