Research On Marketing Strategy For Formulation Co., Ltd Of North China Pharmaceutical Group

With China entering WTO and implementing series of policies and regulations, the pharmaceutical industry faces increasingly intense competition, it is more complicated than ever for the survival environment of pharmaceutical enterprises, many enterprise are chasing less opportunities, they put the limited recourses on the important goals, and create advantages relative to competitors from certain aspect of market, in order to seek survival and development. It will require the enterprises fully understand the market environment and the opportunities and threats, thus enterprises can draw up a marketing strategy that can guide them distribute resources rationally and create a competitive advantage and achieve long-term development on the basis of analyzing internal conditions and from the overall and long-term development of the concept. Marketing strategy is a function strategy of corporate strategy, is the core of corporate strategy system, it has the status and function of guiding other function strategies from the achievement of marketing goals, services and the support of corporate strategy. Marketing strategy is crucial for enterprises, a good marketing strategy will lead enterprises to the glorious road.This paper describes the pharmaceutical company's internal and external environments of marketing, and fully analysis how the marketing environments bring the U companies marketing opportunities and threats by the method of SWOT. It analyses the company's advantages and disadvantages, makes sure the target market and major competitors, draws up a product marketing strategy, and makes measures of marketing strategy for the implementation, it allows enterprises stay ahead in the competition between the private and foreign-funded enterprises and foreign companies, and continually develop its own strength, enhance the core competitiveness, and firmly grasp the initiative in competition. Based on the marketing practices, this paper cites a lot of literature, statistics and results of marketing research, it use modern marketing theory to help enterprises improve their marketing status.