Angel Pharmaceutical Marketing Strategy Cold Drugs For Children Market

Since the reform and opening up, the development of China's pharmaceutical industry has entered the fast lane, with the national pharmaceutical "Twelfth Five Year" plan and the new version of the drug GMP, GSP specification in-depth advance,pharmaceutical industry market environment has become increasingly complex and changeable,competition is fierce.How to plan the development of enterprises from the market competition strategy,how to grasp the market overall situation and obtain higher profit under the guidance of the clear marketing strategy,has become an important issue for pharmaceutical companies, especially small and medium sized pharmaceutical companies in the rapid development of China's economy today have to face.In this paper, the research object is based on the angel pharmaceutical company, based on the theory of differential marketing and the management idea of the maximum utilization of resources, the paper analyzes the enterprise, product, marketing strategy and the market competition resources, and constructs the framework of the marketing strategy of the angel industry, and puts forward the marketing strategy improvement plan and marketing strategy guarantee measure.Firstly, this paper analyzes the current situation and marketing strategy of angel pharmaceutical industry, summarizes the existing problems and the causes of the problem and the cause of the problem; then, through the comprehensive use of PEST analysis, SWOT analysis, STP analysis and other methods, the angel pharmaceutical marketing and marketing of children's cold medicine market marketing environment analysis, redesign the conform to the development of the enterprise marketing goal, and put forward this topic marketing series of drug differentiation marketing strategy; then according to the marketing strategy of the angel pharmaceutical industry, put forward the product strategy, price strategy, channel strategy and promotion strategy corresponding improvement of marketing strategy; Finally, to ensure the smooth implementation of the marketing strategy to adjust to, propose the corresponding marketing strategy safeguards.