The Optimization Research On Product Development Process In A Company

With the outbreak/intensify/spread of the world financial crisis, especially, itcontinue to fester in the developed country, so the market is being squeezed hardly and it isbecoming smaller and smaller, it is a trend and main aspect that customer requirementevolve into high quality/low price/multi-item small sized production/JIT, so every supplierhave to react quickly and just exactly and service thought, or, the limited market no yourshare. The small company is very sensitive to the rigorous market environment because theyhave not competitive edge, so some defect is the least little in ordinary days but now itmaybe play a very important role for the small company surviving.A company is a wholly owned subsidiary of one English group which set up in China,there are400employees in A company, its competitive edge is weak relatively and it is thecompany that financial crisis effect the most directly and the most seriously because itsmost market is in the developed country or area, for example, it is Europe or north Americaetc.Just like above description, A company have to challenge the new product developing,like reducing product development cycle and increase the quality of the productdevelopment cycle and not can build sample repeatedly but can build sample well oncetime, or, any company will no space surviving.Base on this background, the new product development process of A company is forresearch object and optimization object, and this study and optimization will base on the BPRtheory and the advance conception, for example, Value Analysis/Lean Production/DesignReview etc. and will use the analysis tool, for example, Follow Chart/Pareto Chart/Histogrametc. Here, I will find out the root cause which cause the new product developmentslowly/inaccurately/not in time etc., then correct the wrong process byoptimizing/reengineer/sampling so that A company can keep up with the customer’srequisition, high quality/low price/multi-item small sized production/JIT, and can survive anddevelop under the financial crisis situation.