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The Circum-Bohai Sea Economic Circle is one of the core political and economicalareas in China, and Cangzhou will become a new growth in the South-Middle of HebeiProvince and Bohai Bay Region during the twelth five-year period. Cangzhou is in its bigtime at the moment with its fierce competition and gradually increased marketsegmentation and much attention is paid to the quality and added-value in real estate. Beingless than40%, the urbanization of Cangzhou is still developing rapidly. And housing is astill basic need in Cangzhou with the increasing urban migration as well as the restructionof old town.As the real estate market is macro-controled by the state, the real estate industry isincreasingly competitive and continuous competitions among enterprises make the realestate industry into the era of small profits.The real estate is facing great pressure on sales.Because of the multi-leveled individuating demand from the customers as well as the longconsumption cycle, document research method is used to search a large number of relevantdocuments and study the status of the current real estate on the basis of the current situationhome and abroad. At the same time, the interviewing method is used to understand thecustomer’s real needs and potential demands more deeply through visiting the the group ofcustomers, to come up with a reliable evidence for Long Yun projects’ accurate marketpositioning.Under this new circumstance, how to create more delivered value for customers hasbecome a key problem for Binhe Longyun Project in order to promote its core competence.This paper is divided into six parts. Firstly, it introduces the background and importance ofthis study together with its development research home and abroad. Then, with analyticmethod of SWOT, this paper studies the internal and external circumstances to find out theadvantages and disadvantages as well as opportunities and threats for Binhe Longyunproject; this paper presents some strategies with a SWOT matrix model and established aunique market positioning with the market survey result. Finally, this paper comes up withand evaluates an integrated marketing promotion programme mainly from promotionstrategies and project demenstrations. Based on its own characteristics with a uniquecustomer-oriented market position, Binhe Longyun should take effectve integratedmarketing strategies to promote overall core competance to set a good example for otherreal estates in Third and Fourth Cities in China.