Zhoukou 3G Business Competitive Strategies Of China Unicom

With the rapid development of communication technology, and national reform of the telecommunications industry gradually deepened, January 17, 2009, China Unicom, China Telecom and China Mobile, ushered in a historic moment, the Ministry of Industry and Information Technology formally issued three 3G operators licenses, marking from China into the 3G era, also marks the three major domestic carriers back into a new competition starting point, 3G World War II broke out.China Unicom's 3G business since October 1, 2009 the official business has been fully seize your greatest strength, fight time, the speed rush, won the good market response. But the face of China Mobile and China Telecom's strong competition, how to secure and expand the initial competitive advantage, to "have one third of the world," the strategic goal is to have just gone through the reorganization of China Unicom problems to be solved.Zhoukou Unicom grassroots marketing as first-line unit, in the 3G business is facing great opportunities and challenges. The author with his actual work, introduced Zhoukou Unicom 3G business development status and problems. And the use of marketing, strategic management and competitive strategy theory to analyze the Zhoukou Unicom 3G business faced the external macro environment, industry, competitive environment and internal environment of the shortcomings, the use of expert score list the Week Unicom's EFE matrix and mouth IFE matrix. Then use SWOT analysis, by analyzing the Zhoukou Unicom existing 3G business marketing strengths and weaknesses, opportunities and threats, obtained the appropriate competitive strategy. Finally, QSPM (Quantitative Strategic Plan) matrix, solve the Zhoukou Unicom selected business marketing in the 3G problems that the optimum strategy and the principle of combining theoretical knowledge 4P for Zhoukou Unicom 3G business marketing in the increasingly fierce market how to maintain competition in the feasibility of sustainable development put forward proposals, and finally how to implement security were discussed.