Recearch Of Fujian Shipping Enterprises Development

After Amarican financial storm happened in Sep.,2008, economy of theworld entered a period of adjust. The international marine conditions changedenormasly. Whether International Shipping Market or demestic Shipping Marketsuddenly dropped down from the highest level in history without any symptomin advance. As a result of developed too fast in the past several years, now somany shipping companies have already got into hugly bad and short of bankroll.It seems marine industry would be shuffled in the future.Chinese goverment planed to develop The Economic Region of West Coastof Taiwan Channel in2009.,and issued concerned regulation to support FujianProvince to fasten creating of economic region. It will bring many uncommonchances for development of Fujian Province. Fujian Province locates in the westcoast of Taiwan Channel, with abundant recource of seacoast. Some big electricpower factories and steel factories already established,and others are on thestocks. It has big room to devlop shipping business. But we must acknowledgethat most of shipping enterprises have not clear idea in their developing goaland procedure. At this moment, facing good chances that they never met andvery cruel challenges, it is very important for excisting and development ofFujian shipping enterprises to study their developing way and strategic status.Only if Fujian shipping enterprises actively deal with the crisis and hold allchances, they would rush to develop.This article investigate developing stratagem of Fujian marine enterprisesby studing some casus， exercising Theory of Competing Predominance, Periodof Life Theory, Game Theory and SWOT analyzing method. In course ofinvestigation, I refered to many datas, collected a lot of information. I studiedthem deeply and carefully.This article includes six chapters. Chapter One introduces background andpurpose of this article, investigation meaning and contents. Chapter Twoexpatiates basical theories of enterprises development: Theory of Competing Predominance, Period of Life Theory, Game Theory and their exercising inenterprises. Chapter Three analyses conditons of economy and shippingmarket,together with stratagem chances of shipping enterprises development.Chapter Four analyses actuality and competeing power of Fujian marineindustry and elucidates developing opportunity and threaton they are facing byusing SWOT analyzing method. It points out advantages and problems of Fujianmarine enterprises. Chapter Five analyses the difference between Fujian marineenterprises and big shipping companies,suggests developing aim and realizingsteps. It brings forward disiration of “base on demastic bulk cargo, servise forcoasts of Taiwan Channel, consolidate and carve out international transportation,hold opportunities, to be an international well-kwowned shipping company.”And analyzes the key questions of developing. Chaper Six offers guarantee stepsof developing and summarize the developing stratagem, and gives somequestions of discuss which need settle later.This article considers that Fujian marine enterprises, who have long historyand competing advantage, should staidly constitude developing stratagem,research actuality and outside conditions, definitude advavtages and shortages,hold developing opportunities, confirm suitable stratagem goal, reseach keyquestions of realizing the goal, constitute viable steps, take guatantee measure,ensure realization of developing goal.