| In the 12th five-year plan, to develop the Marine economy in Zhejiang province was put forward, and Ningbo as a coastal city, good geographical location, location advantages, have advantages of developping shipping industry. This article gradient shift theory is put forward, that provides the advantageous safeguard to the mid-range and low-range shipping service industry transformation and upgrading. Gradient shift is beneficial to improve the soft environment of port and port city, improve their soft power, At the same time gradient shift is conducive to further the close relationship between the city and port, is conducive to the shipping service industry cluster and construction of the shipping service center. This article is mainly analyze about the present situation of Ningbo shipping service industry,and how to promote Ningbo high-end shipping service industry upgrading, and Ningbo mid-range shipping services by gradient shift theory is the focal point of this article. Considering the shipping service industry agglomeration effect, we need speed up to construction multi-functional shipping service agglomeration zone which have the service of logistics information, the port customs clearance, shipping services, shipping agency service, finance, insurance, etc. and have government management services, ports and its associated enterprises cluster operations, information distribution functionalThis article mainly based on gradient shift theory, industrial agglomeration theory, industrial transformation and upgrading theory and relevant theories, it is concluded that it’s necessary to promote the transformation of the mid-low end shipping services of Ningbo by gradient shift, through the analysis of the present situation of Ningbo shipping services, shipping service industry further development problems and their causes. At the same time, the direction of high-end shipping service industry development is pointed out using industrial agglomeration theory, through the analysis of the development of high-end shipping service industry. The transformation and upgrading mechanism is further described for the hipping service industry of Ningbo.Finally, the countermeasures of transformation and upgrading are described for the shipping service industry of Ningbo.This study is to enable the transfer of part of the mid-low end shipping services in Ningbo, and at the same time to develop high-end shipping services better, and actively response to the Marine economy development strategy. |
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