Research On The Development Strategy Of Guizhou Aviation Power Development And Investment Company

Strategic management is a management activity that enables company to hold the future development actively and then to develop vitality in the market.The development strategy is the overall planning of the company's future direction,that is the prime and key of continuous development.Research on development strategy is critical either to the company development itself or to the industry promotion.Only from the height of development strategy and with the strategic thinking methods to proceed scientific research and prejudgment,enterprise can have more sustainable development capabilities competitively.In the case of global and domestic economy downturn,and the fierce competition for shipping market,Guizhou Shipping&Electric Power Development and Investment Corporation as the research object to conduct the research and discussion on development strategy in details.Based on the theory of strategy management and the theory of competition strategy,sorting out the problems and the development status of Guizhou Shipping&Electric Power Development and Investment Corporation as following six aspects: reform of the company not completed,weak human resources management,and the project investment efficiency not obvious,large debt risks,lacking market competitiveness for all businesses,moreover no synergy,functional management and control needing to be optimized,risk management and internal control system needing to be established.Analyzing the external environment and internal capabilities of Guizhou Shipping&Electric Power Development and Investment Corporation in,and also analyzing strengths,weaknesses,opportunities and threats in the internal and external environment of the enterprise with SWOT model.On the basis of the analysis,formulating the development strategy,corporate culture,overall development strategy,and detailed business development strategy,mainly including the development strategy of avionics hub project,shippingtransportation and and franchise development,commercial model innovation and competition,in order to ensure the smooth progress of the strategy,propose corresponding measures,including optimization to management and control system suitable to business development,improvement to financial and funds management,improvement to the level of human resources management,improvement to the project construction management ability,and management to risk management and control,five points above-said aiming to enhance the competitiveness of Guizhou Shipping&Electric Power Development and Investment Corporation,then to achieve healthy long-term development.