Research On Strategy Of QingDao Marine Shipping Company

After China became a member of The World Trade Organization, and the connection of international crude of the shipping, the enterprises of other countries entered the market of China quickly. But most of the domestic shipping enterprises specially the small and medium-sized enterprise are insufficient in strategy. Face the competition of the market, domestic shipping enterprises must study the environment to make suitable strategy.It draws a conclusion on the strategy of QingDao Marine Shipping Company after analyzes using theory of strategy management and competitive advantage, SWOT method, ect.In the research process, the author collects massive materials by investigation. In chapter one the goal and the significance of the article are concerned. In chapter two the author focuses on the analysis of the present situation. In chapter three, the development tendency of shipping market is studied. Then using SWOT method, the author draws a conclusion on the strategy of QingDao Marine Shipping Company and analyzes the suitability of this strategy. Then the author gives some measures to implement the strategy in chapter five. At last the author gives a summary on the strategy and proposes the topic for further solves.It is indicated that enterprises must analyze their own condition and the external environment to draw up appropriate strategy.The development Road of QingDao marine is not the only choice for Chinese shipping enterprise . But it can give some solutions on strategy for small and medium-sized shipping enterprise in China.