Study On The Transformation Of Jinshang Bank Business Strategy

Abstract:Jinshang Bank is a company based in Shanxi, mainly to Shanxi province regional economic characteristics as the service object of medium-sized city commercial banks. In the current economic restructuring deepening, capital constraint is more and more strict, the process of marketization of interest rate, financial disintermediation, accelerate the rapid development of Internet financial trend, profound changes have taken place in the overall environment for the development of Jinshang Bank face, face the market competition and self dual challenges of development transformation. The importance of making enterprise strategic transformationPapers in management, marketing, business management and related disciplines theory as the foundation, guided by the strategic management theory, competitive advantage theory, based on the analysis of present condition of jin merchants bank development under the new situation, mainly using the SWOT analysis and porter five model analysis, discusses analyzes the restricting factors of jin merchants bank management present situation, the facing and the problems; On this basis, from the overall strategy and strategic component jin merchants bank business transformation strategy under the new situation, and formulate and implement corresponding measures of overall and itemized and countermeasures.