The Research On Competitive Strategy Of Zhejiang NHU Company Ltd.

Chemical raw pharmaceutical in China has been developed for decades. With the increasing globalization of the economy and the world's industrial structure adjustment, the chemical raw pharmaceutical domestic manufacturers have formed a certain scale, in all market segments also have been an industry leader and large-scale, professional operation. By the analysis in the external environment and internal conditions of Zhejiang NHU Co., Ltd., the purpose of this paper is to work out the competitive business strategies, enhance the effectiveness of business decision-making, for the long-term sustainable development of enterprises.Level by level, micro-and macro, quantitative and qualitative levels is used to promote the combination of empirical analysis. According to the enterprise by the external environment and internal environment to study the ideas and strategies of Porter's Theory of Competition as the main basis for the adoption, Michael Porter's Five Forces Model analysis, SWOT analysis, Zhejiang NHU Co., Ltd., must be centralized and cost - Lead enterprises to develop core competitiveness strategy.Combined enterprise's external environment and internal environment, we think Zhejiang NHU Co., Ltd. should be taken to the cost of leading the overall strategic approach to enterprise development, high barriers built at the same time, opponents to meet the challenges. Regarding the reality of the enterprise, the raw materials supply, environmental protection, the downstream sales and the expansion of production capacity, and other aspects of the development, should be taken as the implement specific measures of the competitive strategy.