Research On Modern Cigarette Retail Terminal Building Tactics In China

Along with the integration of the world economy, China’s tobacco market reform continues to deepen with increasingly fierce external competition and gradually undermining institutional advantage.To turn China’s tobacco enterprises into the world-class enterprise decides that China tobacco must bring about a strategic transformation from traditional commerce to modern circulation industry,and the construction of cigarette marketing network as "the most valuable strategic foundation works" must be taken.Besides, the cigarette retail terminals should be regarded as the battlewagon of cigarette marketing network.The cigarette retail terminals are the cells of marketing network construction and the important links amoung industry, commerce, and retail. China tobacco uses Shanghai Network Construction Conference as the starting point and utilizes retail terminal as the most valuable resource, basic power, important battlefield, and key cooperative partner of industry development.Tobacco industry should construct modern cigarette retail terminal, deeply develop collaborative supply chain in retail terminal, promote customer-oriented and brand-dominatedcigarette value chain, and establish integrated marketing system of industry, commerce and retail. The modern retail terminal construction has also raised new requirement of industry development, new task of high-level cigarette, new demand of client relationship, new stage of network construction, and new reflection of industry value. The modern retail terminal construction should be considered as an important part of industry strategy to deepen reform of high-end channel strategy and acclerate the development of network construction.The research starts with such theories as retail terminal management, customer relationship management, service brand construction. This paper uses modern retail terminal construction of China tobacco as research objective.Utilizing SWOT matrix analysis method and case analysis method, this paper analyzes and summarizes the historical experience of cigarette retail terminal construction and law of modern cigarette retail terminal construction. Besides, this paper also puts forward the principles, methods, and construction strategies for the modern cigarette retail terminal construction of China Tobacco with full consideration to the future direction of modern cigarette retail terminal construction of China tobacco.This paper can be divided into four chapters. Chapter One briefly describes the modern cigarette retail terminal building research background, significance and research ideas and methods. Chapter Two briefly describes the relevant theory and summarizes the intension and characteristics of cigarette retail terminal construction. Chapter Three use the SWOT matrix to comprehensively analyzes China tobacco retail terminal construction condition. Chapter Four describes the current tobacco industry retail terminal construction mode, and found suitable for the construction of tobacco retail outlets focus direction, proposed development requirements and goals. From modern logistics enterprises to build an international vision and strategy for the future development planning level, put forward modern cigarette retail terminal building direction.According to the theoretical research of modern cigarette retail terminal construction, this paper comprehensively analyzes the basic condition, work thoughts, and implementation scheme of terminal construction of China tobacco. Although practices of current tobacco industry to carry out terminal construction are similiar, the external environment and internal condition of each unit are different. So the paper intends to make some preliminary beneficial explorations in modern cigarette retail terminal construction and provide some references and thoughts for each unit to carry out terminal construction.In this paper only China tobacco modern cigarette retail terminal construction is the research objective, and other industries are barely taken into consideration. Therefore, the general character research of tobacco industries will be further strengthened to comprehensively improve the service level for cigarette retail customers and build the first-class modern logistics enterprise.