Baoding Tobacco Company Modern Retail Terminal Research On Countermeasures

Baoding tobacco company in the "opinions" on the strengthening of the National Bureau of the modern retail terminal construction work and the "modern retail terminal construction guidelines" and documentation requirements,around the "cigarette quality" basic strategy,actively establish good relationship with our customers in modern retail terminal,the optimal allocation of resources,to reverse the retail terminal development,strengthen the traditional to the modern transformation of the retail terminal retail terminal.Based on the construction of Baoding modern retail terminal tobacco company as the research object,based on defining the connotation of the modern retail terminal,the tobacco company of Baoding modern retail terminal construction status quo,found that Baoding tobacco started the construction of a modern retail terminal from 2014,through the adoption of "strengthening the online operation guidance and strengthen guidance and strengthen the promotion of cigarette Exhibition Guide to strengthen the guidance and strengthen the + inventory management analysis guidance" five major initiatives in the "collaborative shop" management mode and management of the starting point of the industry association,made a good construction effect.But,Baoding tobacco modern retail terminal construction and operation also exposed many problems,such as the modern retail terminal building do not know the place,the modern retail terminal customer demand mining is not enough,the modern retail terminal information level is not high,lack of stamina,the modern retail terminal building modern retail terminal function is not strong.In order to build a modern retail terminal better,cause analysis,construction of modern retail terminal for an antidote against the disease,that idea did not carry out the tobacco industry requirements,not prominent to the customer as the center,does not match the needs of customers,the support of science and technology lag,causes the modern retail terminal construction problems with operation.The Baoding tobacco company with the analysis of existing problems and causes of the modern retail terminal building,the construction of a clear future direction and focus,adhere to the principle of "unified understanding,real understanding and overall planning,the steady implementation of the typical demonstration function,innovative services,to protect the interests of the principle of" construction,put forward countermeasures of Baoding tobacco company of modern retail terminal construction,strictly control the access threshold the modern retail terminal(high standards of reasonable selection of modern retail terminal + various conditions to determine the list of finalists and long cooperation in the field of acceptance),steadily promote the standard construction,to change the traditional to the modern terminal(clear five standard sample and strengthen the special training of modern retail terminal + equipped with modern facilities and equipment),strengthen the promotion of modern guidance.To improve the management ability of modern retail terminal(terminal information collection + integration to enhance modern media marketing+Recommended resources to promote new business network for distribution).