Strategy Research On The Construction Of Chengdu Tobacco Retail Terminal

Retail customers are located in the cigarette supply chain of the terminal, the natural ground to the community and consumers, is the final link of the value of tobacco products. Get the end of the world, the retail terminal for the survival and development of the tobacco industry is of great significance. The modern retail terminal construction is a system engineering and foundation engineering, and is the focus of the work of the current and future a period of industry, is related to the level of cigarettes "the effectiveness of the work, enhance the comprehensive competitiveness of the industry and industry continued healthy development. We should fully understand its complexity,long-term, difficulty and importance, need to pay more attention to terminal resources mining, the cigarette retail terminal favorable value, strengthen the management and construction of retail terminal, enhance the competitiveness of the brand, improve the terminal control, is committed to enhance the volume of the development ability of the cigarette brand and terminal cigarette business level, only in this way can we finally achieve the customer I is a win-win situation, together with the development of the cigarette retail terminal construction planning.With China’s opening up policy and the further development of global economic integration, China tobacco monopoly system has experienced an unprecedented threat.Under increasing external forces of tobacco control, public for tobacco hazard cognition to further strengthen a variety of internal and external factors influence, the further opening of China’s tobacco market, which will greatly blow the tobacco industry as a whole. In the case of the international situation is extremely urgent, foreign tobacco giants on China’s cigarette market eyeing ready in China’s monopoly system a loose at any time to share China Tobacco this big cake. Also China has on January 9, 2011, full implementation of the Framework Convention on tobacco control,, plus all tobacco control regulations limit and domestic smoking people push, which makes China tobacco is facing a strong challenge. Chengdu tobacco present urgent is to through the transformation of cigarette marketing mode to proceed, enhance the control ability of cigarette market, do a good job of all modern cigarette retail terminal building to work,to deal with the cigarette market encountered challenges and changes.Cigarette marketing channel is the end of the retail terminal, it is facing thecigarette consumers, the construction of the retail terminal is good or bad will directly determine the success or failure of the entire marketing work. "Get the end of the world",has become the common understanding of the entire tobacco industry, to strengthen the construction of modern cigarette retail terminal to promote the construction of tobacco network marketing system. Strengthen customer management of retail terminal, in the market to visit the strengthening of Customer Invoicing analysis, security cigarette retail customer money to be earned, strengthen guidance to retail retail clients, promote cigarette retail customer management level and the profit level has been greatly improved, these are promoting the cigarette marketing on the level of the great powers.