Research On Performance Management Of Securities Companies Zhongyuan Securities As An Example

With the development of the rapid growth of the national economy and thedomestic capital market, the direct financing and indirect financing market scale rapidgrowth, especially in recent years, in the continuous relaxation state policy and localgovernment support, the domestic securities companies have been growing strong.But the business structure of the securities companies is still relatively simple, theindustry profit means single, for trading channel service based brokerage businessdependence is relatively large, the brokerage business income and profits accountedfor more than70%of the company income and profit. With the development of thesecurities brokerage business matures, the industry of the low level andhomogenization. The competition led to the development of the industry has beendifficult to continue, the national investment wish and demand gradually diversified,the traditional channel business challenges. After the securities InnovationConference industry transformation, for the realization of brokerage business, will betransformed to the traditional channel transaction service mode to provide diversifiedinvestment banking services, customer centered business model, how tocomprehensively promote the securities brokerage business transformation, humanresource is the foundation, the performance management is key, and actively explorethe human resource performance management mode of securities company, providingsolid support for the securities companies and the business department to wealthmanagement.This paper will be the development of China’s securities industry as background,experience in reference to the research of performance management of domestic andforeign securities, the performance management of central China Securities Companyas the research object, using the related theory and the method of human resourceperformance management, the study and analysis of the performance management ofeach of the parts of the company, at the same time actively explore the performance management mode is proposed to solve the path of good, practical, effective, in orderto promote the brokerage business transformation, development, provide a referencecan also be the performance management of the industry of securities companies.