Research On Securities Brokerage Business Innovation Of A Securities Company

Securities brokerage business is all the most important part of the business in every securities companies, and plays an irreplaceable role. For the development of securities companies. With the liberalization of commission, securities deregulation, new business innovation, securities companies must meet some new challenges, the competition is bound to exacerbate in the securities industry. Under such circumstances,A securities company and other companies need to promote the business development through the innovation, enhance their core competitiveness. Therefore, it is very important that researching on securities brokerage business innovation.This paper is to study the object on brokerage business innovation of A securities company, to use literature analysis, normative theory analysis, survey research, comparative studies and other research methods. On the basis of analyzing the composition and characteristics of brokerage business, A macro environment the company facing, the competition in the industry, combined with the development of domestic and foreign securities brokerage business inspiration, this paper explores brokerage business innovation basic strategy and specific measures of A securities company. First, the paper describes and analyzes macroeconomic environment, industry competition and its own brokerage business development status and summarizes the advanced experiences about the United States and Hong Kong stock market, so that to provide the background for the innovative and the creative direction. Then, the combination of the above analysis, this paper systematically discusses the four Motivations about brokerage business innovation: securities company’s profit motive driven, the government and regulatory level to promote, the development needs of securities market and information technology to promote; and around the innovation on products, technology, organization, and management, this paper presents innovative strategies brokerage business. The financial products is the core and foundation of brokerage business innovation,the technological innovation is the material basis for innovation, while the company also will involve changes in the company’s overall organizational structure and the management innovation. When conducting brokerage business innovation, A company requires the use of these four innovation strategies flexibly. Finally, based on the innovation strategies, This paper presents many concrete and effective measures. They are raised customer segmentation, target market segments, optimizing the structure and pricing of financial products, integration of multi-channel and the establishment of intensive management mode specific measures. Meanwhile, in order to protect ultimate innovation results, in the innovation process A company should be a reasonable treatment on the relationship between the innovative difference and unity, and the relationship between the innovative efficiency and the risk management.