Study On Deep Development Of Red Tourism In Hubei Dabieshan Mountain Area

As an important type of tourism, Red tourism belongs to the typical CharacteristicTourism. For now, the development of red tourism in Hubei Dabieshan Mountain arealargely relies on the government’s attention and support, and the development mode isrelatively backward, product form is simplex, experience is boring, tourist satisfaction cannot reach high level. Hubei Dabieshan Mountain area is a world-famous red culture area,its glorious revolutionary history leaves here a rich red tourism resources of tangible andintangible. The development of red tourism in Hubei Dabieshan Mountain area should bea model because of its rich connotation and broad influence in country.Based on the further study of tourism experience influence factors on the basis ofquality, the paper concludes the ascension path of tourists experience, summarizes redtourism development model and method which are proposed by predecessors, and putsforward the development mode of Hubei Dabieshan Mountain area based on theperspective of tourism experience, that is combination of red tourism, antique flavourtourism and green tourism on the basis of red tourism, than teases out and evaluats thesetourism resources in three coulors in Hubei Dabieshan Mountain area, mainly uses ASEBgrid to objectively analysis the present situation and problems of the development of redtourism in Hubei Dabieshan Mountain area. On the base of above, aiming at improvingthe tourism experience, the article puts forward the countermeasure and the suggestionabout deep development of red tourism in Hubei Dabieshan mountain area. It mainlyincludes five aspects, that are the solution of five combinations which are red-redcombination, red-green combination, red-antique combination, red-yellow combination,static-dynamic combination and history-modern combination; Building “One center, threezones” as the red tourism destination space layout; refining scenic areas and spotscharacteristic theme; elaborating area of the entrance, reception and visit in scenic areas;building visit system, guide system, interpretation system, security system andenvironmental system in scenic areas; Hubei Dabieshan Mountain area red tourism brandimage positioning; deep development of red tourism products.