Research On Changbai Mountain Scenic Spot Tourism Experience Perception Based On Tourist Network Comments

A travel experience is an experiential feeling that a traveler experiences during their trip.With the improvement of social and economic development and people’s living standards,China’s tourism market has entered a new stage oriented by "experience demand".In the era of the Internet of Everything,more and more tourists rely on online tourist reviews or travel notes to obtain travel information,so as to make decisions and judgments on travel plans.As a national AAAAA-level scenic spot,Changbai Scenic Area is well-known throughout the country for its rich natural landscape and geological resources,and has now become a worldclass tourist destination.It is of great significance to actively solve the bottleneck of scenic spot development and continuously improve the experience of scenic spot tourists and their willingness to revisit.Taking Changbai Mountain View as a case,this thesis uses the "octopus" data collector to obtain relevant online reviews and travel notes on Ctrip.com,Mafengwo and Donkey Mother,and uses ROST CM6 software to analyze the content of the captured online text,and capture the experience perception elements for qualitative analysis.Then,the Changbai Scenic Area is encoded,the tourism experience measurement model is constructed,and the subjective sentence of the comment is assigned to measure the overall satisfaction of tourists in the Changbai Scenic Area.The results show that tourists have a significant impact on the perceived quality of the travel experience.The main findings are as follows:(1)Through high-frequency word extraction,network semantic analysis,and summary of perception elements,it can be seen that the perception of tourism experience is mainly concentrated in scenic sightseeing,and it can be seen from the side that the tourist attraction of scenic spots is relatively single.(2)According to the results of high-frequency noun extraction,it can be concluded that the objective travel conditions of scenic spots will affect the perception of tourists’ experience.In addition,factors such as surrounding facilities,customs,and travel motivation will also affect the perception of tourists’ experience.(3)In the analysis of online text emotional attitudes,the positive emotional attitudes of tourists in Changbai Mountain View Area accounted for only 42.17%,which can preliminarily conclude that the overall tourism experience satisfaction of Changbai Mountain tourists is not high.(4)After model construction and analysis of the online text of Changbai Mountain tourist reviews,the final quality of experience satisfaction of tourists is 2.96 points.This further confirms that tourists’ satisfaction with the overall experience perception of Changbai Mountain View Area is not high,the infrastructure and service facilities of the scenic spot need to be improved,the tourism attraction is relatively single,and the role of the Internet is more prominent among contemporary tourists with self-guided travel tendencies.In order to improve the tourism experience of Changbai Mountain tourists,this paper puts forward several suggestions for improving the experience of Changbai Mountain tourists,including scenic spot price system,tourism attraction species,scenic spot management level,service personnel ability,and scenic spot foundation.