A Study On The Impact Of Tourism Involvement On Tourists’ Experience In The Red Leaf Colored Forest Scenic Area

With the continuous development of the economy,people’s living standards continue to improve.In the case of fast-paced life and stressful life,more and more people hope to relax and release their stress through tourism.Forest ecotourism based on forest resources has gradually come into people’s view.With its unique leaf morphology,rich species composition and diverse seasonal changes,red leaf colored forest is a unique forest landscape resource and an important resource for developing forest ecotourism.As tourists’ travel experience gradually becomes more and more,people pay more attention to the sense of good travel experience,and how to improve tourists’ travel experience has become a hot issue of concern nowadays.At the present stage,domestic research content on how to improve tourists’ tourism experience mainly focuses on static influencing factors such as antecedent factors and interfering variables,such as service quality,ignoring that the interaction between tourists and destinations produces different degrees of involvement,and different degrees of involvement will have different degrees of influence on tourists’ tourism experience.This paper takes Guangwu Mountain Red Leaves Colorful Forest as a case study,from the perspective of tourism involvement,through literature analysis method and questionnaire survey method,to sort out the logical relationship between three dimensions of tourism involvement and four dimensions of tourism experience,and explore the path of tourism experience enhancement,so that tourists can get better tourism experience in the process of tourism and make the local tourism industry get better development.The results of the empirical study show that tourism involvement positively affects tourism experience,and the more attractive the destination is to tourists,the more important the destination is to them,then tourism involvement will be at a higher level and they will get a better tourism experience.Among them,the three dimensions of tourism involvement have different effects on the four dimensions of tourism experience: attractiveness has a greater effect on entertainment experience,educational experience,and aesthetic experience than self-expression and life centricity,and egocentricity has a greater effect on escape experience than self-expression and attractiveness.